In the classroom, we deliver rigorous, state-of-the-art courses that combine the latest developments in marketing practice with the theoretical grounding that is necessary to make considered and successful decisions. Our research is also extensively covered by many major media outlets. We conduct impactful award-winning research that is published in the most prestigious marketing journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science and Management Science.
Here at Rice Business, our marketing faculty group embraces the multi-disciplinary, quick changing, “part-quantitative analysis, part-creative art” nature of marketing. It is the business discipline that shapes successful strategy, by taking an empathetic perspective of customers, and distinguishing a company’s products and services from others. Marketing is the well-spring of all business activities that support happy and fulfilled consumers. This vibrancy is highlighted by the work of the marketing faculty group. In recent years, Rice Business has gained international prominence through its innovative programs taught by world-class faculty that bring their groundbreaking research and unique experience to the classroom.
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